15 years of GTM tactics, free for the taking.

I'm Jeremy Hurst, VP of Autonomous GTM at Swan. I left a $450K VP Sales role to take a job with a made-up title. I did it because I got a glimpse of the 100x seller - it stopped being a thought experiment and became the actual playbook. This is a field journal for GTM and growth leaders who can feel the model changing under their feet and prefer changing with it to being left behind.

If you're doing outbound right now, DO NOT miss these 8 free GTM skills:

Quick context: I've spent 15 yrs running outbound the hard way. Built the SDR team to 4 at my last company, then cut to 1. The people were great, but the underlying math had changed.

Now at Swan AI, agents send 3/4 of our outbound & pull 30%+ reply rates. Most of what they know came from skills like these.

We launched GTMSkills.com a couple weeks ago. 302 skills now, from 57 operators.. all free, installable into your agent of choice (swan, claude, etc).

1 - ICP builder, by Rutger Katz

Nail who you're selling to first. Everything downstream inherits this decision.

2 - Build list, by Ido Goldberg

Turns the ICP into a prospect list, kills 60-80% of it with free filters before an enrichment credit spent. Your list is your forecast, six months out.

3 - Buying signals ranked, by Alex Vacca

Six signals ranked by purchase correlation. Signal-based outreach pulls 3-4x the replies of pure cold.

4 - LinkedIn Ads CTR signal, by Brianne Thomas

Companies clicking your ads are raising their hands & nobody follows up. This pulls them daily, filters customers & open deals, drafts outreach around the ad clicked.

5 - Bridge before cold, by Nadav David

An 8-rung ladder of warm paths into an account, so cold becomes a choice, not the default. I've preached warm over cold for years.. this is that idea as software.

6 - Outreach messaging, by Maja Voje

Her R.E.P.L.Y. framework: value delivered IN the email, not promised on a call. The biggest fix for outbound copy that reads like it wants something.

7 - Cold email pre-flight check, by Imad Badreddine

Auth, list quality, copy risk, kill-switch thresholds.. one launch/hold call before send. Discipline nobody had time for before.

8 - Stage-aware follow-up, by Tanyo Gochev

The exact next message for every thread gone quiet, plus the touch after it. Deals rarely die from a no. They die from silence.

Can't believe these incredible operators have packed so much wisdom into completely free & open resources. There's gold in these hills!

I'm curious, what's in your outbound motion that you'd still never hand to an AI agent (despite how fast capabilities are improving)?

getswan.com

THE SIGNAL

The tactics that used to take 15 years to learn the hard way are now sitting free at GTMSkills.com, and the only cost left is not looking.

THE PLAY

Prove it before you trust it

• Go to GTMSkills.com and pick the skill closest to your current bottleneck.
• Install it into your agent (swan, claude, etc) and run it on a real account.
• Compare the output to what your team would have done manually.

Time to implement: 30-40 minutes.

SIT WITH THIS

Somewhere in your outbound motion is a step you're still doing the way you learned it years ago. Is that the best way, or just the familiar one?

Outbound's only one corner of GTMSkills.com, new skills keep landing across GTM. Go see what's there for you.

-Jeremy