GTM's open source moment just happened.

I'm Jeremy Hurst, VP of Autonomous GTM at Swan. I left a $450K VP Sales role to take a job with a made-up title. I did it because I got a glimpse of the 100x seller - it stopped being a thought experiment and became the actual playbook. This is a field journal for GTM and growth leaders who can feel the model changing under their feet and prefer changing with it to being left behind.

Open source, open weights, and now open skills. Openness is a tidal wave that can't be stopped. We're excited to contribute in some small way in helping the world of agentic GTM take a small step forward!

WE JUST LAUNCHED the first GTM skills marketplace. OPEN SOURCE. FREE. Your AI agents can finally learn from the best GTM operators in the world.

www.gtmskills.com

200+ human-crafted skills. MIT licensed. Works with Claude, ChatGPT, Swan AI or any AI agent.

Here are some of the top GTM operators your agents will be learning from:

→ Manny Medina built Outreach to $4.4B and is now the CEO of Paid... His AI playbook is now a skill.

→ Sangram Vajre built 2 companies to $100M+ and literally invented ABM.. His category creation framework is now a skill.

→ Kevin "KD" Dorsey is a global top performing CRO.. his sales methodology 148K people follow is now a skill.

→ Alex Vacca built the most AI-native GTM agency to $7M+ ARR (ColdIQ).. his ENTIRE skill library, installable..

Prospecting, signals, outreach, SEO, ads, ABM, deal acceleration, cold calling, pricing, CRM cleanup.. A human-crafted skill for any agentic task.

This is an attempt to end a disease. A virus growing exponentially every day.

AI Slop.

We've all seen it: The AI-generated LinkedIn comments. The spammy outreach emails. The blog posts that say nothing. The list goes on..

This is a community effort to STOP AI SLOP, and make GTM human again.

Without Sam Jacobs and the Pavilion community, this open source marketplace wouldn't be the same.

Without Jared Waxman and the GTM Engineer School support, this initiative was just another github repo.

Without Brad Smith and the Zapier team, without the Apify team..

Without YOU, the world will drown in AI slop by the end of the year.

Join us.

Go to www.gtmskills.com and give your AI agent some good fuc*ing taste, or contribute a skill to the community.

Comment STOP AI SLOP if you believe in this and spread the word. We won't send you anything. It's already free.

getswan.com

THE SIGNAL

200+ operator playbooks just went from someone's private edge to a free download, and that's the same shift open source made to software, now happening to GTM expertise.

THE PLAY

The 30-Minute Install

• Go to gtmskills.com and scan the categories: prospecting, outreach, cold calling, CRM cleanup, whichever matches where your GTM motion is weakest.
• Pick one skill from an operator whose track record you'd trust with your own pipeline.
• Install it into whatever agent stack you're running.
• Run it against a real task you'd normally hand to a junior rep or do yourself.
• Compare the output to what "AI slop" looks like with no operator taste behind it. 30 minutes to find out if your agents have been operating without any real GTM judgment installed.

SIT WITH THIS

Every operator used to keep their playbook to themselves. Now it's free and installable, so the only thing separating your agents from theirs is whether you looked.

Go poke around gtmskills.com, it's free, and I'd start with whichever operator's playbook makes you a little nervous.

-Jeremy

COMMUNITY NOTES

Read more.